P Post-rebrand, Fitness World faced challenges stemming from an outdated WordPress website and digital marketing setbacks. The website limitations hindered necessary updates, and the franchise struggled with low visibility in local searches, ineffective paid advertisements, and lingering negative reviews. Seeking a comprehensive solution, Fitness World sought a digital marketing partner to reimagine its entire online landscape.

Quanpact.com undertook a thorough analysis of Fitness World’s objectives and devised a profitable digital marketing strategy. The revamped paid strategy prioritized search engines like Google and Bing, alongside prominent social media channels such as Facebook and Instagram. To bolster the franchise’s position on search engine results pages (SERPs), a robust SEO plan was implemented. This involved integrating new focus and contextual keywords, localized content, page optimizations, and links to facilitate easy discovery of Fitness World locations.

A consistent blog posting schedule was introduced to expand Fitness World’s audience and enhance engagement. The “welcome” email drip campaign was redesigned to foster positive connections between new members and the Fitness World franchise.

“Success comes from staying true to your vision and goals, not trying to please everyone.

The formula for failure is attempting to meet everyone’s expectations.”
– Herbert Bayard Swope

I In addressing Fitness World’s challenges, we initiated a strategic partnership. Our comprehensive approach involved revamping the paid strategy for optimal returns, focusing on search engines and social media. SEO optimization, including new keywords and localized content, enhanced visibility on search pages.

A consistent blog schedule and a redesigned “welcome” email campaign fostered audience engagement and positive connections. Continuous monitoring and analysis ensured timely adjustments for effectiveness.

The results were impressive—nearly tripled monthly sales, improved keyword rankings, and prominent local search visibility. Ongoing collaboration ensures adaptability to emerging trends, with future planning geared towards sustained success in the competitive fitness industry.